2010-03-11 19:04:25
GDC10 ThursSession1 4 Most important emotions for social games

4 Most important emotions for social games Speaker: Nicole Lazzaro

what emotions customers / gamers share?

laughter fun for example

Amusement

Mango = Social Token (bouncing back and forward)
Mango is a inside social token

laugh with or at
-grouping

amici

feeling funny and or friendly
desire for ...,

social grooming

conversation starting

amidar
most about admiration
it becomes a gaming (bouncing Mango with her sister)

its about ranking
help succeed

Amiero
>>>> reciprocity


1
amusement laugher wow silly dancer starts bringing people together
ice you is better than kill you
fun changes the social interaction

friends as coworkers....using emotional binding for amusement

chat and jokes

amusement mechanics
language
chat and jokes
many more ...

2
cute characters change how it feels to play
caretaking emotions: tilt flips adventure in a1.5d environment
easy to start social grooming mechanics
pets animals....
wow orhan guest. the lost thing that needs some caring!

amici /
make friends or die vs... make friends vs Buy
real friends = more emotion
create stronger social emotions
likes and interests

people pets and plants
real friends
pet like caretaking
more ....

make it easy to start friendly interaction

3
ranking mechs
epic amor = horse stable
award that you're so smart
friends as important as tools
looking using your friends as tool

tilt the real world


compare
rank
check with friends
see what other do
more ...

amiero
social bonding

comes out of all the other 3 emotions

mechanics

healing in WOW
cultivating friendships
builds trust in the social bond
gift giving easy fun baked in there

asking for valentines dates / social risk
personal interest communication
themed materials

gifting
re
offer risk in the social bonding
more ...

The three main questions to solve:

how will your game go viral?
look up

how will you make money?
tilt factor
social features
gameplay
monetization

bound together

how you will connect friends?

slideshre/nicolelazzaro

facial expression 7 basic emotions


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